TopShelf Hockey

Privacy Policy

Last updated: August 6, 2024

2581414 Alberta Ltd. (“TopShelf Hockey”, “we”, “us”, “our” and terms of similar meaning) take your privacy rights very seriously. We are committed to transparently describing our privacy practices, including how we collect, use and disclose (a) your personal or personally identifiable information that we obtain from your activity on our website located at thetopshelfhockey.ca (the “Site”), and your access and use of the TopShelf Hockey mobile application (“App”) and related services (collectively, the “Services”).

We encourage you to read and understand our terms and conditions (the “Terms”) and this privacy policy (“Privacy Policy”) and any other agreement you agree to or enter into with TopShelf Hockey before accessing and/or using the Services. By accepting the Terms and/or Privacy Policy or by accessing the Services, you expressly consent to our collection, use and disclosure of your personally identifiable information in accordance with this Privacy Policy. This Privacy Policy is incorporated into and subject to our Terms.

This Privacy Policy may change from time to time. Your continued use of the Services after we make changes indicates that you accept and consent to those changes, so please check the Privacy Policy periodically for updates. We will notify you in advance of any material changes to this Privacy Policy and obtain your consent to any new ways that we collect, use, and disclose your personal information.

All capitalized terms that are not otherwise defined herein obtain their meaning from the Terms.

Scope of Application of this Privacy Policy

We will only use your personal information in accordance with this policy unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes.

Privacy laws in Canada generally define ‘personal information’ as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person. Personal information does not include business contact information, including your name, title, or business contact information.

This Privacy Policy applies to personal information we collect, use, or disclose about you (“Personal Information”):

on the Site;
on the App; and
in email, text, and other electronic messages between you and the Site and/or the App.

This Privacy Policy DOES NOT apply to Personal Information that:

we collect offline or through any other means, including on any other TopShelf Hockey or third-party website (including our affiliates and subsidiaries); and
you provide to third-party service providers, whom TopShelf Hockey may be contracting with from time to time, to the extent that such collection and use of your Personal Information from such third-party service providers is not conducted on TopShelf Hockey’s behalf, or for the uses outlined in, and generally in accordance with, this Privacy Policy.

What Information We Collect

We collect and use several types of information from and about you, including:

Personal information, that we can reasonably use to directly or indirectly identify you, such as your name and e-mail address, Internet protocol (IP) address used to connect your computer to the Internet, and any other identifier we may use to contact you.
We provide an opportunity for any User to unsubscribe from our communications or opt-out of contact for certain purposes, including marketing purposes, on an ongoing basis by accessing our Site or the unsubscribe mechanism at the bottom of our e-mails, or by e-mailing us to contact@thetopshelfhockey.ca.
Non-personal information, that does not directly or indirectly reveal your identity or directly relate to an identifiable individual, such as demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from Personal Information. For example, we may aggregate Personal Information to calculate the percentage of Users accessing a specific Site feature or services/products offered on our Site or the App.
Technical information, including your browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, or information about your internet connection, the equipment you use to access our Site and/or the App, and usage details.
Non-personal details about your Site interactions, including the full Uniform Resource Locators (URLs), clickstream to, through and from our Site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, or any phone number used to call our customer service number.

How We Collect Information About You

We use different methods to collect your information, including through:

Direct interactions with you when you provide it to us, for example, by filling in forms or corresponding with us via the Site, the App, email, or otherwise.
Automated technologies or interactions, as you navigate through our Site or App. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.

The information we collect directly from you on or through the Site or App may include:

Information that you provide by filling in forms on the Site and/or the App. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with the Site and/or the App.
Records and copies of your correspondence (including email addresses) if you contact us.

The information we collect automatically is statistical data and does not include Personal Information, and we may maintain it or associate it with Personal Information we collect in other ways, including Personal Information that you provide to us, or we receive from third parties. It helps us to improve the Site and/or the App and to deliver a better and more personalized service, including by enabling us to:

Estimate our audience size and usage patterns.
Recognize you when you return to the Site and/or the App.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.
Local Storage. This is a web storage method that helps us store data on Users’ computer in the form of key and value pairs in a web browser. The data is stored in local storage for a lifetime unless Users manually delete it from the browser. It does not expire even when Users close the window or tab. Instead, the data remains in the browser until and unless the browser's memory is cleared by the User.
Session Storage. This is very similar to the local storage. The main difference lies in the lifespan as it persists in the browser until its current tab is on. Once you close the tab or terminate it, the data on session storage also gets lost.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Information:

To present our Site and its Content, and the App, as such terms are defined in the respective Terms, to you.
To provide you with information, products, or services that we offer, or you request from us.
To fulfill the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it.
To carry out our obligations and enforce our rights arising from any contracts with you, including for billing and collection or to comply with legal requirements.
To notify you about changes to our Site and/or the App or any products or services we offer or provide though it.
To improve our Site, App, products or services, marketing, or customer relationships and experiences.
In any other way we may describe when you provide the information.
For any other purpose with your consent.

Disclosure of Your Information

We may disclose aggregated information about our Users and information that does not identify any individual, without restriction.

We may disclose Personal Information that we collect, or you provide, as described in this Privacy Policy:

To our subsidiaries and affiliates.
In accordance with applicable law, to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of TopShelf Hockey’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by TopShelf Hockey about our customers and Users is among the assets transferred.
To contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with the improvement and optimization of the Site and the App) and who are contractually obligated to keep Personal Information confidential, use it only for the purposes for which we disclose it to them, and to process the Personal Information with the same standards set out in this Privacy Policy.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.

We may also disclose your Personal Information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request, in accordance with applicable law.
To enforce or apply our Terms and other agreements, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of TopShelf Hockey, our customers, Users or others.

Transferring Your Personal Information

We may transfer Personal Information that we collect or that you provide as described in this Privacy Policy to contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with the improvement and optimization of the Site and the App) and who are contractually obligated to keep Personal Information confidential, use it only for the purposes for which we disclose it to them, and to process the Personal Information with the same standards set out in this Privacy Policy.

We may process, store, and transfer your Personal Information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your Personal Information through the laws of the foreign country. Whenever we engage a service provider, we require that its privacy and security standards adhere to this Privacy Policy and applicable Canadian privacy legislation.

You are welcome to contact us to obtain further information about our policies regarding service providers outside of Canada.

By submitting your Personal Information or engaging with the Site and/or the App, you consent to this transfer, storage, or processing.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the Personal Information you provide to us. We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of the Site and/or the App may not be accessible or may not function properly.
Advertising. Third-party advertisers or ad networks may access anonymized and/or aggregated information about the Users’ use of the App to display personalized advertisements. These advertisements may be targeted based on your App usage data and other information you share on or through the App. By using the App, you consent to the disclosure of your Personal Information for the purpose of viewing displayed advertisements from third-party ad networks and the collection of data by such third parties ad networks, in accordance with this Privacy Policy. Depending on the mobile device you are using, you may be able to indicate if you wish your activity on the App to be tracked or not, or to limit such monitoring, to minimize such personalized advertising, but such preference may not affect the volume of ads displayed on the App, but have an effect only on the personalized nature of advertisements you view.
Promotional Offers from the Company. If you have opted in to receive certain emails from us but no longer wish to have your email address or other contact information used by us to promote products or services, you can opt-out by sending us an email stating your request to contact@thetopshelfhockey.ca.

Data Security

The security of your Personal Information is very important to us. We use physical, electronic, and administrative measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to the Site and/or the App. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site and/or the App.

Data Retention

Except as otherwise permitted or required by applicable law or regulation, we will only retain your Personal Information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your Personal Information so that it can no longer be associated with you, in accordance with applicable law. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.

Accessing and Correcting Your Personal Information

It is important that the Personal Information we hold about you is accurate and current. Please keep us informed if your Personal Information changes. By law you have the right to request access to and to correct the Personal Information that we hold about you.

If you want to review, verify, correct, or withdraw consent to the use of your Personal Information you may also send us an email to contact@thetopshelfhockey.ca to request access to, correct, or delete any Personal Information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the Personal Information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the Personal Information that we hold about you, or we may have destroyed, erased, or made your Personal Information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your Personal Information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

We will provide access to your Personal Information, subject to exceptions set out in applicable privacy legislation. Examples of such exceptions include:

Information protected by solicitor-client privilege.
Information that is part of a formal dispute resolution process.
Information that is about another individual that would reveal their Personal Information or confidential commercial information.
Information that is prohibitively expensive to provide.

If you are concerned about our response or would like to correct the information provided, you may contact us at contact@thetopshelfhockey.ca.

Withdrawing Your Consent

Where you have provided your consent to the collection, use, and transfer of your Personal Information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at contact@thetopshelfhockey.ca. Please note that if you withdraw your consent, we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.

Changes To Our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our Users’ Personal Information, we will notify you through a notice on the Site, the App, or via email at the email address you have provided to us.

We include the date the Privacy Policy was last revised at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically visiting our Site, the App, and this Privacy Policy to check for any changes.

Contact Information and Challenging Compliance

We have procedures in place to receive and respond to complaints or inquiries about our handling of Personal Information, our compliance with this Privacy Policy, and with applicable privacy laws. We welcome your questions, comments, and requests regarding this Privacy Policy and our privacy practices. Please contact us at contact@thetopshelfhockey.ca.